About Us

Every woman deserves to feel confident and beautiful. That’s why we strive to create beautiful Apple Watch and Fitbit accessories that will elevate the look of your smartwatch.

Our Brand Story

Three friends. One vision. To craft Smart Watch Straps that are timeless and elegant in design and wear to any occasion (not only for sports). Pieces that make you feel confident, proud, and beautiful.

In 2018, we realized that the Straps that the well known brands offer are boring and only meant for working out. Today, My Pretty Strap has evolved into a globally recognized brand serving hundreds of thousands of customers worldwide. With Straps that stand for outstanding design. And not only straps but accessories for your smartwatch that we have carefully selected.

My Pretty Strap: a brand that stands for outstanding design, uncompromising quality, and a dash of luxury.

Our Products

My Pretty Straps' style is a sophisticated blend of timeless elegance, minimalist design, and a dash of luxury. With vintage vibes and a modern luxurious twist, we provide straps that you can style every day - with any outfit, for any occasion. Made from the finest materials, our Straps meets high-quality standards.

We strive to make pieces that can be combined across collections, so you are inspired to be creative and find your perfect straps and covers. 

Your potential is what drives our mission! Our straps are here to help you unleash your power, share your personal story, and show the world your unique style.

We give you the sparkle - so you can reach for the stars

We are committed to empowering and inspiring you to reach your personal goals and unlock your full potential